A New IT in Town
By Kelsie Bowman
Say goodbye to the current leeuniversity.edu because Lee is
preparing to revamp and relaunch the university’s website.
The new site will feature fresh content and powerful images that
connect viewers to the “Lee story,” a story and experience that is
believed to be unlike any other. Elements such as social media
integration, raw video footage and high-impact photography will
contribute to the new look and feel of the site.
“We want to give viewers the ‘Lee experience’ electronically,” Nate
Tucker, director of IT Systems, said.
And who is better to tell the Lee story than those who have
experienced it for themselves? Thus, Lee was excited to involve two
alumni-led companies in a collaboration that will bring the project
to life: the Whiteboard Network and the Alderman Group.
When the decision was first made to overhaul the site, a call was
sent out for graphic designers. Thirty-six responded, one conference
call was made, and six concepts were submitted. It was from these
concepts that the Whiteboard Network was selected.
Whiteboard Network, headed up by recent Lee graduates Taylor Jones
and Eric Brown, just so happens to house a passion for storytelling.
It describes itself as “a creative agency for fresh ideas and
“I wouldn’t trade my Lee experience for anything in the world,”
Taylor said. “I feel like I have my own piece of the Lee story to
This creative company does not only deal in graphic design. The
Whiteboard Network is devoted to telling the stories of visionaries
through several different mediums, including web platforms and film.
If the Whiteboard Network is telling the Lee story through graphics
and design, the Alderman Group is doing the same through the written
When Lee’s IT department caught wind of the Alderman Group and the
type of content that they produce, a deal was made and a partnership
of the Alderman Group’s senior partners are Lee alumni Rob Alderman
and Cari Shanks.
“My life was shaped by Lee,” Rob said, “The project is really near
and dear to us.”
The university assigned the company the weighty task of filling the
new website with effective content and copy. So, for the past weeks,
members of the Alderman Group have been meeting with several
different departments within Lee to learn exactly what content needs
to be visible on the new site.
The company specializes in brand protection and effective
communication. In order to do their jobs, Rob and Cari delve deeply
into the organizations they work with as they strive to understand
their clients and deliver a fantastic product.
While the process has involved a lot of hard work, meetings and
brainstorming, the university is confident and proud that the
project is in the right hands—hands of people who are passionate
about Lee because they are personally involved in its story.